Press Releases

LinkShare Adds 72 New Advertisers in Second-Quarter of 2008

New York -- July 31, 2008 -- LinkShare, a leading pay-per-action marketing network, announced the addition of 72 new advertisers to its network for the second-quarter of 2008.

The new customer count outpaces LinkShare’s first-quarter number of 52 new customers and reflects LinkShare’s continued success in search (SEM), affiliate marketing and lead generation, as well as deeper penetration of e-commerce markets including finance, retail, travel, auto, home services and specialty products.

“LinkShare has a passion for results and providing the most reliable performance marketing network, which is key in attracting new customers and earning the loyalty of existing customers,” said Yasuhisa "Yaz" Iida, Co-president, LinkShare Corporation. “The company consistently innovates to help customers navigate the online marketing space, making LinkShare the preferred network for some of the most recognized brands in the world.”

Second-quarter additions to LinkShare’s Search, Affiliate marketing and Lead Generation services include companies that collectively earn billions of dollars in annual e-commerce activity. LinkShare Lead Advantage, which is one of the company’s fastest growing groups, added notable advertisers such as eHarmony, Gerber Life Insurance, Alibaba, Lending Tree, and Nestle Water Delivery.

About LinkShare
LinkShare Corporation provides ecommerce businesses with a wide range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing. Advertisers can increase their online sales by leveraging LinkShare's massive performance marketing network along with expert consultative services and patented technology. Superior service combined with technology innovation allows advertisers and publishers to acquire and retain new customers, increase revenue and drive results.

LinkShare clients include Fortune 500 and other prominent and emerging companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express, and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. LinkShare is a division of Rakuten, Inc.

About Rakuten, Inc.
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten, Inc. is a publicly traded company in Japan (JASDAQ: 4755).

US Media Contacts:

Mark Kirschner
LinkShare
646-943-8359
mkirschner@linkshare.com

Elizabeth Yekhtikian
Blanc & Otus
617-451-7352
eyekhtikian@blancandotus.com